White Label Global

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White Label Global -

APPAREL

AGENCY

Your vision
our expertise

A shirtless man in black shorts standing in a dark gym setting.
Person wearing black pants, gray sweatshirt, and white sneakers, lifting one foot while standing.
A woman with tattoos on her arms is standing outdoors in front of a gray industrial building, wearing a black sleeveless top, mustard-colored jogger pants, and white sneakers, with sunlight casting shadows around her.

Who we are

Close-up of a black drawstring bag on a dark speckled surface, with people's hands reaching towards it.

White Label Global is a boutique agency dedicated to crafting bespoke apparel that perfectly aligns with your brand and builds excitement with your audience. We oversee every aspect of the process, from design to logistics, ensuring that your apparel concepts come to life and are ready to sell.

Our services

Our end-to-end service covers everything from initial design and development to production, packaging, and logistics, delivering a retail-ready product directly to your preferred warehouse or fulfillment partner.

  • Backed by trend insight and technical expertise, our design team brings your vision to life with precision and creativity.

  • Using your tech packs we work with our partner factories to bring your designs to life.

  • Our factory partners are carefully vetted to deliver consistent, high-quality production at scale.

  • Simplify international shipping, customs clearance, and tariff management with our expert support.

What is custom apparel?

Two red and two white basketball jerseys hanging on wooden hangers, with NBA logos visible on each jersey.

Custom apparel refers to clothing items that are uniquely designed, tailored, or personalized according to a clients specific needs. This customization may involve various aspects such as choice of fabric, color, style, sizing, logos, graphics, and text, allowing for a one-of-a-kind garment that reflects the distinctive identity of the brand or business.

Custom apparel is often produced through specialized processes which can include printing, embroidery, or sewing, enabling the creation of apparel that is truly unique and individualized.

White Label Global is led by a single point of contact, backed by a trusted global network of factories, importers, and design partners. While we operate as a lean core team, our extended ecosystem allows us to scale quickly, stay flexible, and deliver high-quality apparel solutions.

Our team

A man with a beard and blue eyes wearing a black cap with a tree symbol, a black jacket, and a white t-shirt, looking off to the side against a gray background.

Jordan Lutz

Jordan’s journey into apparel began during his time in marketing at an activewear brand, where he discovered a deeper passion not just for fashion, but for the entire process of bringing products to life. That curiosity evolved into a drive to create—and eventually led him to launch White Label Global.

As founder, Jordan leads every project end to end, serving as the connection between clients and a trusted global network of designers, factories, and logistics teams. He manages each step of the process with a white-label mindset, ensuring the client’s brand remains the hero from concept through delivery.

Founder and Production Specialist

Our work

A woman in black workout clothes is holding battle ropes in an outdoor fitness area with a white wall behind her.
Close-up of a red fabric with a black label reading "The Alien Boy" and an illustration of an alien head, associated with ABA Authentic branding.
A woman wearing a white sports bra, brown leggings, and white sneakers standing outdoors on a sidewalk with trees and parked cars in the background.
A young man in a gray athletic jacket touching his chest with one hand and holding the collar with the other, looking serious against a concrete background.
Three hoodies hanging on wooden hangers on a metal clothing rack, in olive green, black with grey marbled pattern, and solid grey.
A muscular woman and a shirtless man with tattoos pose outdoors in athletic clothing, with a cityscape featuring a water tower and old buildings in the background.
Close-up of a white NBA basketball jersey with the NBA logo patch showing a cartoon dog in red, white, and blue colors, with a blue and red striped trim.
A woman in workout attire on a track field, kneeling with one knee on the ground, holding a medicine ball with one hand, and looking into the distance.
Person wearing a beige outdoor jacket with a logo on the chest, adjusting the waistband of their pants in a foggy outdoor setting.
A woman wearing black athletic shorts and black athletic shoes, standing against a white wall with a concrete floor.
A young man in workout attire holding a medicine ball, looking upwards with a focused expression in a gym.
Three pairs of sweatpants in black, olive green, and light gray with zippered pockets and drawstrings, laid flat on a cracked concrete surface.

White Label Global

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White Label Global -